B2B SaaS Marketing Leader obsessed with demand generation, channel programs, and proving that marketers can actually drive revenue (not just leads). Based in San Francisco with expertise that scales anywhere.
Full-stack marketing leadership across disciplines
Results from building demand engines at scale
Total company revenue growth at Bloomerang through integrated marketing strategies (2021-2024)
Annual Recurring Revenue growth at Bloomerang through demand gen and lifecycle programs (2021-2024)
Upsell ARR increase at Bloomerang by aligning marketing with sales on cross-sell strategy (2023-2024)
Website conversion rate improvement at Bloomerang (0.35% to 0.5%) through continuous A/B testing (2022-2023)
Email open rates at OneCause through segmented nurture programs and lifecycle campaigns (2018-2021)
Website traffic growth at OneCause including 106% increase in referral traffic YoY (2017-2018)
Channel partners growth at Bloomerang (598 partners) across B2B SaaS partner ecosystem (2021-2024)
Partner-sourced ARR growth at Bloomerang with 195% increase in closed-won deals (2022-2024)
Webinar deal volume increase at Bloomerang transforming webinars into core demand gen channel (2021-2024)
Growth in Marketing Qualified Leads generated at OneCause (2017-2018)
Hot lead conversion rate at OneCause through refined scoring and grading models (2018-2019)
Reduction in cost per conversion at OneCause through paid advertising optimization (2017-2018)
20+ years scaling marketing across nonprofit, SaaS, and enterprise
When I'm not optimizing conversion rates
I've visited 103 airports and flown around the Earth 32 times. Spreadsheets aren't just for work dashboards—I track every flight because apparently that's my idea of fun. Always planning the next adventure and yes, I absolutely have opinions about airline loyalty programs.
Regular at Golden Gate National Recreation Area, because apparently my idea of "unplugging" involves steep inclines and questionable cell service. Nothing clears the mind like a good hike—or the mild panic of realizing you took the wrong trail.
Harper, my goldendoodle, has trained me well. She's spoiled rotten and living her best life. I've optimized her treat-to-belly-rub ratio and A/B tested every dog park in the Bay Area. She remains unimpressed with my marketing skills but loves the results.
Interested in discussing demand gen strategy, building high-performing teams, or what actually works in B2B SaaS marketing?